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Fractional CFO for e-commerce brands

Grow your brand without running out of cash.

Fractional CFO for e-commerce brands doing $2M–$10M a year. I turn your numbers into clear calls on ad spend, hiring and growth, so you can scale with confidence.

Take command of your numbers.

Book a free 30-minute discovery call No pressure, no prep.

Sound familiar?

Growth is exciting. It's also exhausting.

Your brand is scaling faster than ever, and so is the list of decisions only you can make. Should you spend more on ads, or less? Can you afford that hire? Why is cash so tight when the P&L says you're profitable?

You have the numbers. You just don't have the time to turn them into answers.

  • Cash runs short right when growth takes off
  • Ad spend feels like a guess
  • Hires get made on gut feel, not on what the business can carry
  • Your bookkeeper keeps the books clean, but can't tell you what they mean for strategy
  • The big firm you tried felt rigid, expensive and hard to reach

What I help with

Answers you can act on, week after week.

Cash flow forecasting

See your cash weeks ahead, so a growth spurt never catches you short.

Unit economics and contribution margin

Know what each order, channel and product actually earns you after ads, fees and fulfilment. Down to the unit.

Growth readiness

Before you scale ads, hire or raise capital, know whether your numbers can support it.

Ways to work together

Start focused. Stay as long as it helps.

Start here

The Deep Dive

One focused month to get a clear picture of your finances before your next stage of growth. We meet weekly to discuss each part of the business:

  • Financial health review of books, reporting and KPIs
  • Unit economics and contribution margin by channel and product
  • Growth readiness roadmap: what to fix, what to fund, what to watch
Pricing shared on our discovery call.
Ongoing

CFO Partner

Ongoing monthly support for founders who want a finance partner, not a consultant they can't reach.

  • Monthly review of financials with your bookkeeper
  • Rolling cash forecast
  • Monthly strategy call on ads, hiring and growth decisions
  • Direct access by email or Slack between calls
From $2,500/month

Most clients start with the Deep Dive, then continue with CFO Partner.

How it works

A steady tempo from the first call.

  1. 1Free · 30 minutes

    A free 30-minute call

    No pressure, no prep. Tell me what's on your mind, and I'll share a big-picture view of where I'd start.

  2. 2Weeks 1–2

    Getting to know your business

    I dig into your numbers, channels and goals, so my advice fits your brand, not a template.

  3. 3Weeks 3–4

    First answers and your roadmap

    We tackle your biggest pain points with real numbers, and you finish the month with a clear plan: what to fix, what to fund, and what to watch.

  4. 4Month 2 onward

    Ongoing partnership

    Continue with CFO Partner for steady, monthly support as you grow. More than a monthly report, you get a partner who brings a financial perspective to every business decision ahead.

Patricia, founder of Sceptra CFO, smiling in a spotlight

About

Hi, I'm Patricia.

I'm a Filipina CPA with ten years in finance. I began as a financial analyst at Philippines AirAsia, then was hand-picked for a network planning role at the group headquarters, AirAsia Berhad in Malaysia, where I deepened my grasp of business economics. After six years in corporate, I found the work that meant the most to me was helping smaller businesses succeed.

My first CFO role was at a $5M SaaS company, where I helped secure $350K in funding. I then joined Eightx, a fractional CFO firm, working with e-commerce brands from pre-revenue to $10M.

Now, through Sceptra CFO, I bring that experience to founders who want a finance partner in their corner.

Off the clock, you'll find me reading literary fiction, writing the occasional poem, or playing comfort games on my PS5 and Switch.

Results I've helped deliver

Real brands. Real numbers.

  • $2.5MBuilt the investor-ready financial model behind a beauty brand's raise
  • $1MFreed up in working capital for a baby products brand by extending vendor terms
  • $1.5MIn funding offers after leading due diligence for a fast-growing apparel brand
  • $350KIn funding found for a subscription-based fitness brand doing $4M in annual revenue
  • $150KIn funding built up for a sports apparel brand over two years
  • LaunchTook a haircare startup from pre-launch to launch-ready, with clear unit-economics targets
Tools I work with QuickBooksXeroNetSuiteShopifyAmazon

FAQ

Good questions to ask.

Do I need a bookkeeper first?

Yes. I don't do bookkeeping, but I'm happy to refer you to bookkeepers I trust.

Where are you based, and who do you work with?

I'm based in the Philippines and work with e-commerce brands doing $2M–$10M a year in the US, the UK, Australia and New Zealand.

How do time zones work?

For US brands, I'm available on Eastern Time mornings. UK, Australian and New Zealand brands get a longer overlap with my working day.

What's the minimum commitment?

One month. We start with the Deep Dive, and you can continue month to month from there.

What tools do you use?

QuickBooks, Xero and NetSuite for accounting, and I'm at home with Shopify and Amazon data.

Ready to talk?

Set the pace for your growth.

Book a free 30-minute call. No pressure, just a conversation about where your brand is headed.

Book your free call